Last month, The Business of Fashion published a story that really stuck with me. It explores what they’re calling “the anti-AI aesthetic,” taking over social media. Think: bathroom sinks cluttered with products instead of perfectly curated shelfies. According to BoF, “influencers and brands are embracing mess.” It’s human. It’s relatable.
The theory is that this shift is a rebellion against AI-generated perfection. That tracks. But I also wonder if our collective embrace of messiness reflects the broader chaos of the moment. Either way, imperfection is gaining traction—just look at the intentionally undone beauty statements at New York Fashion Week. The halfway applied lipstick at Proenza Schouler is one striking example.
Speaking of fashion, the 2026 Met Gala dress code is “Fashion Is Art.” I strongly believe hair and makeup are, too, and I’m already curious how beauty teams will interpret the theme.
On that note: Josephine Baker was reportedly the most referenced woman at last year’s Met Gala. I had no idea until I read a thoughtful roundup marking Black History Month’s 100th anniversary.
Elsewhere in beauty:
The fall of Pat McGrath didn’t last very long.
But the controversy surrounding Peter Thomas Roth just might.
It took 41 years, but MAC is finally coming to Sephora stores in March.
The rise of “resume Botox” says so much about the current job market—and persistent ageism.
Apparently, we can blame Wuthering Heights for this risqué beauty trend.
And for fellow side-part loyalists: our long, national nightmare may finally be over.
See you next week,
B
